Monthly Giving: Beyond the Basics

Online monthly giving to U.S. nonprofits increased by 25% in 2013_the second straight year of growth at or near 25%_a new study reveals.

As monthly giving gains a foothold among donors, many charities are getting in on the action. For those nonprofits that have already started to encourage donors to give monthly, this session will explore how to keep the momentum going by continuing to persuade loyal donors to become sustaining members, and attract new supporters to this more reliable form of giving.

WeÕll share real-world examples of groups that have built strong monthly giving programs, offer practical tips for minimizing dropouts, and share strategies for maximizing monthly giving.

YouÕll hear from Rosemary Oliver, who leads monthly giving for Amnesty International Canada. She will share techniques that have helped her amass 33,000 monthly donors who contribute more than $8-million to the group each year.

And Michael Lupetin of KQED Public Media will explain how he helped nearly quadruple the number of sustaining members at the stations in less than two years. HeÕll share tips to help you attract more monthly donors, lower payment-processing costs, and stay on top of data security issues.

What Will You Learn?
How to establish effective welcome processes and tailor communication to monthly donors.
How to develop critical follow-up systems for declined gifts and lapsed reactivations.
How to create cost-effective strategies to increase the amount donors give monthly.

Who Should Attend?
Chief development officers, development directors, and other fundraisers
Online marketers
Communications professionals