How to Plan and Put on a Fundraising Gala

Organizing a gala requires significant effort and expense. Yet charities that plan carefully can bring in substantial sums Ð from sponsorships, ticket sales, and on-site fundraising efforts such as auctions.

Join us for a one-hour session that will outline the mechanics of planning a successful gala and provide advice on what to do during and after an event to deepen relationships with supporters.

YouÕll learn from Blair Winn, director of institutional advancement at Exploratorium, a science and art museum in San Francisco. HeÕll explain how the institution revamped its annual gala to focus on its mission Ð and now raises about $1.5 million each year. HeÕll share tips for setting smart goals, involving trustees and volunteers, and staying within budget. Winn also will offer insights on how to keep attendees engaged, creatively capture their contact information, and raise more money during a live event.

Andrew Zill, an event planner and designer with 20 years of experience, will walk you through a sample timeline for putting together a gala. Zill will provide advice on how to tailor an event to your audience, reinforce your nonprofitÕs message without spending too much, and ensure guests feel valued. Plus, heÕll share real-world examples of creative ways nonprofits have highlighted their impact and boosted their revenue.

YouÕll also receive two downloadable tools: a planning checklist and a budget template.

What Will You Learn?
How to set revenue goals and keep expenses in check
When to accomplish key tasks and assign roles
Creative ways to inspire giving during the event

Who Should Attend?
Fundraising-event planners
Development directors and other fundraising professionals
Executive directors