How to Optimize Your Website to Appeal to Donors

Join us for a Webinar that will show you how to attract more visitors to your organizationÕs website and persuade them to make a donation. WeÕll explain which types of information donors look for online, how to provide it in convenient and engaging ways, and how to make it easier for people to give.

WhatÕs more, weÕll help you identify pitfalls to avoid, offer real-time critiques of select nonprofit websites, and provide constructive feedback on how to improve the online experience for your supporters.

YouÕll get guidance directly from two nonprofit experts:

¥ Katie Bisbee, chief marketing officer at Donorschoose.org, which has raised more than $245-million from more than a million donors, will show you how to continuously test and improve your site.
¥ Building TomorrowÕs Katie Zarich will explain how the small group worked with a marketing company to design innovative campaigns that attract young supporters online. Plus sheÕll offer a case study of a creative appeal that worked.

What Will You Learn?
How to test features on your site to improve the donor experience.
How to drive more traffic to your site through e-mail and social-media outreach.
How to develop compelling and convincing online content to drive donations.

Who Should Attend?
Chief development officers, development directors, and fundraisers
Communications and marketing professionals
Social-media and online marketing managers