How to Attract Wealthy Donors

For fundraisers who are new to working with wealthy donors or experienced development professionals seeking fresh approaches to soliciting the very wealthy, this session will share insights from two veteran fundraisers who have raised millions.

YouÕll hear from Margie Kim who spearheaded a $400 million comprehensive campaign that reached its goal in March, ahead of schedule. In six years, Ms. Kim has helped the Trust for Public Land attract individual donors, big and small, to expand its pool of supporters by 60 percent. She also helped take its endowment from $50,000 in 2008 to $20 million today.

Ms. Kim will explain how the organization identifies potential major donors, how it strengthens relationships with big donors and encourages them to give more, and how she builds trust. SheÕll outline steps to take to strengthen ties with a donor.

YouÕll also hear from Mark Medin of New YorkÕs Jewish federation, which has more than a 1,000 donors who give $25,000 or more. Mr. Medin oversees a campaign that consistently raises about $200 million each year. HeÕll share tips for attracting and keeping big donors and creative strategies for encouraging people to give more, even if you work at a local or regional organization with limited resources.

Bonus: Our experts will also share insights into how to motivate major-gifts officers and build morale to help minimize turnover among your fundraisers.

What Will You Learn?
Tips for identifying potential major donors.
How to manage different stages of a donor relationship.
Ways to build trust with big donors over the long term.

Who Should Attend?
Chief development officers and development directors
Major-gifts officers and other fundraisers
Executive directors, presidents, and board members