Getting Started with Corporate Partnerships

Savvy nonprofits form long-lasting ties with corporate partners to attract revenue and attention. But forging successful alliances requires understanding what makes a company want to work with a charity.

Join us for a one-hour webinar and get insights from Icema Gibbs, director of corporate social responsibility at JetBlue, where employees logged more than 170,000 hours volunteering for charities last year. SheÕll explain how to understand a companyÕs giving priorities, outline JetBlueÕs various forms of giving, and explain which avenues provide the best entrŽe into the company.

Anna Anderson, director of strategic alliances at First Book which is supported by JetBlue, will join Ms. Gibbs to offer insights into how to:

approach a company
pitch your project and your cause
identify ways you can help meet a businessÕs goals
manage the relationship for long-term success

TheyÕll offer advice for big and small groups and share insights into what works and what doesnÕt. DonÕt miss this chance to hear directly from a corporate philanthropist and a highly successful nonprofit so you can attract more support from businesses.

What Will You Learn?
How to increase your odds of getting Ð and keeping Ð corporate support.
Why successful partnerships resemble strong donor relations.
Which assets corporate grant makers find valuable.

Who Should Attend?
Grant-Proposal Writers
Directors of Foundation Relations
Chief Development Officers, Development Directors, and Fundraisers