Create Year-End Campaigns That Deliver Results

Year-end giving is vital to the bottom line at nearly all nonprofits. In fact, many groups collect as much as 40 percent of their annual revenue in the last few weeks of the year, which means lots of charities are vying for donorsÕ attention.

This year, fundraisers face a new wrinkle: how will changes to tax law affect giving? Now that fewer people may claim deductions for charitable donations, how should you adapt your strategy?

Get answers to these questions and a jump start on your holiday campaign. Join us for this webinar and get ideas and tactics to help your organization raise more money.

YouÕll learn from Erin Fincher, director of individual and foundation giving at the North Texas Food Bank, which raised nearly $7 million in the final two months of last year. SheÕll demonstrate how to create appeals that consistently highlight your mission to attract bigger gifts and bring supporters closer to your cause. SheÕll also share tips for using matching gifts to your best advantage.

Plus, Amy Ricigliano, vice president of client services at Eidolon Communications, will explain how to deliver engaging messages and use creative approaches to build ties with donors now _ so theyÕll be inclined to give more at yearÕs end. SheÕll also offer advice on how to blend direct mail, online fundraising, and email to make the most of this opportune time for giving.

What Will You Learn?
How to attract new donors and inspire loyal supporters to give more
Ways to cultivate supporters online and off, so theyÕll be more likely to give at yearÕs end
How to blend direct mail, email, and other tactics to boost year-end results

Who Should Attend?
Chief development officers, development directors, and other fundraisers
Online marketers and communications directors
Digital strategists