Create Corporate-Nonprofit Partnerships That Thrive

Join The Chronicle of Philanthropy for a webinar that will help you learn what companies and charities need most to make an alliance work.

YouÕll hear from executives at two nonprofits that are highly successful in attracting corporate support. And youÕll learn what it takes to build a mutually beneficial partnership and how to develop a strong, long-term relationship with a corporate sponsor.

Karen Goldfeder a vice president at DoSomething.org who oversees corporate partnerships, and Jennifer Stockard, president of One Warm Coat, will explain:

How to research and find companies that align with your mission (and why that matters).
What you should do to prepare for a meeting with a potential partner.
How best to ensure positive results for your nonprofit and your partner once youÕve entered into an agreement to work together.
Our speakers also will share critical steps that nonprofits must take to be successful, explain how seeking corporate alliances differs from seeking corporate grants, offer guidance on how to identify the assets your nonprofit brings to a potential partnership, and share tips for demonstrating the success of your work to corporate supporters, as a project progresses and when it is complete.

As a bonus, weÕll share a handout that explains what to consider when creating a contract with a corporate partner.

What Will You Learn?
How to highlight the benefits your nonprofit can provide to a company and craft agreements that support the goals of both organizations.
How to clearly define responsibilities when entering into a partnership with a company.
How to cultivate relationships with corporate sponsors to foster long-term alliances.

Who Should Attend?
Chief development officers, development directors, and other fundraisers
Executive directors
Marketing and communications professionals