Expanding a monthly giving program is one of the most cost-effective ways to boost your charityÕs bottom line. Sustaining donors provide a reliable stream of annual revenue and give more on average than one-time supporters. Plus, theyÕre more loyal: 45 percent continue giving from one year to the next, compared to about a quarter of donors who make just one gift.
How can your organization swell the ranks of monthly donors Ð and keep them giving year after year?
Join us on October 11 to get advice, tools, and real-world examples that will help you enlist more sustaining supporters and raise more money.
Jason Keramidas of Charity: Water will explain how the group expanded its monthly program from 6,000 donors in 2016, to 35,000 today. HeÕll share digital strategies to attract and engage recurring donors, including:
using online advertising to attract new donors
activating social-media influencers to pitch your cause to followers
creating web content that responds well to search engines and appeals to donors.
He'll also share real-world examples of Charity: WaterÕs digital communications and offer tips for adapting your messages to specific audiences.
Michal Heiplik, a 17-year public broadcasting veteran in charge of fundraising at WGBH, will explain how, in five years, PBS stations quadrupled the share of members who give monthly Ð from 8 percent to 35 percent. Heiplik helps lead a consortium of PBS stations that share fundraising data and tactics, and he will offer ways to: attract new sustaining donors, convert one-time supporters to monthly giving, motivate monthly donors to give more, and retain donors.
DonÕt miss this chance to learn from the experts and enhance your approach to monthly giving.
What Will You Learn?
Tactics for attracting new, and reactivating lapsed, monthly donors
How to inspire loyalty and greater giving among these supporters
Ways to monitor participation and prevent dropouts due to expired credit cards
Who Should Attend?
Monthly giving program managers or directors
Online marketers and digital strategists
Chief development officers and development directors